The economic potential in the Big Data analytics market is driven by the significant growth expected in the amount of data in the upcoming years due to the increase in the number of electronic devices commonly used. Visualization is an important part of Big Data analytics, and assists corporations to drive actions and decision-making based on data analytics. Once patterns are identified, they are presented with dashboards and visualization tools specialized in Big Data. Analytics tools are used, at this point, to investigate the data for trends, correlations, unusual behavior, etc. The data generated needs to be collected, stored, aggregated, and indexed to become accessible for queries. Such a large amount of data can be generated either automatically, for example, by tracking user activity in a website, or manually, for example, by uploading many documents to a cloud storage. I will present Splunk's impressive growth in revenues and customer base, as well as price and valuation analysis.īig Data is a widely used term to define an amount of data so large that it cannot be handled using traditional tools. In this report, I will describe the Big Data analytics industry and Splunk's unique offering within the industry. As Splunk's stock price goes south, I feel this is the right time to provide some more insight into the company and the Big Data analytics market than I previously did, and present my buy thesis on the company. In earlier articles about Splunk ( NASDAQ: SPLK), I touched on different aspects of the company and explained why certain actions or developments supported my buy thesis however, I haven't yet laid down my full buy thesis on Splunk.
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